e.l.f. brand profile in the United States 2023
How high is the brand awareness of e.l.f. in the United States?
When it comes to cosmetics and make-up users, brand awareness of e.l.f. is at 75 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is e.l.f. in the United States?
In total, 30 percent of U.S. cosmetics and make-up users say they like e.l.f.. However, in actuality, among the 75 percent of U.S. respondents who know e.l.f., 40 percent of people like the brand.
What is the usage share of e.l.f. in the United States?
All in all, 28 percent of cosmetics and make-up users in the United States use e.l.f.. That means, of the 75 percent who know the brand, 37 percent use them.
How loyal are the users of e.l.f.?
Around 20 percent of cosmetics and make-up users in the United States say they are likely to use e.l.f. again. Set in relation to the 28 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around e.l.f. in the United States?
In September 2023, about 20 percent of U.S. cosmetics and make-up users had heard about e.l.f. in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around e.l.f. in the United States.
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